How do you Optimize HTML Tags for Search Engine Optimization? Part 11

HTML Tag Optimization

I hope everybody is alright. Let us go to the main post since you are posting on your site or busy editing, so you can use keyword as much as possible. The more the keyword, the more the relevancy, the more the relevancy, the more the chance of getting in top rank.

No, you can not do any tasks mentioned above. If you do this kind of task, then your ranking will go down. Remember the things told first, we usually make a website for visitors. So give importance to the visitors. If the content of your site is not good, and if your content is full of keyword, then no visitor will like your site and bounce rate (visitors will come to site, but after seeing the content, goes away) will increase and your ranking will also fall. Now google is very smart, google can easily catch this keyword stuffing. So do not try to play false, it will harm you. Even google manually the important keywords in the first page. So do not even think about using black hat technique.

Please take into consideration the points below:

• Use your senses properly to create your keyword
• You do not need to give keyword always
• Place keywords only on those places where it is necessary

TITLE TAGS overview

It is very important
Every search engine gives it importance
Use those keywords only which are more relevant
Every page should have different title. If it is same, then SE will consider it as a duplicate page and penalize you.

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Common HTML Tags for On Page Search Engine Optimization Part 10

Common HTML Tags For On Page Search Engine Optimization

On Page SEO

Today we will learn about on page SEO. Do you remember what is on page seo? If not, then see again- what I am telling about my website is on page SEO and the things others are telling about my site are off page SEO.

HTML Tags

When we create a webpage, inside that there are html tags- among these tags, some are very important for SE, since from these tags also SE measures the relevance. For example tag, h1...h6 tags, bold, strong etc. tags are very important to SE, and usually using these tags properly is an important part of on page SEO.

HTML tags overview:

Title tag: this is a very important tag. With this SE identifies the title.

Meta description tag: this is also very important, since whatever is written in this tag is shown in the search result of SE. so this should be given importance and written attractively. This tag had value in the past, but now they have no value to google. During google ranking it is not considered as a factor. May be some search engines still count these, but I am unable to give those names of SE. since this tag is not important, we will not discuss it further. 

Hearder tags (H1---H6): this is a very important tag. With these we can give our desired keyword in headings, which helps the search result.

Anchor text links (a href="link"): this is also very important, since this helps to develop different links, google measures the relevancy of the links with the pages.

Image alt attributes (alt tags): this is a very important tag, since SE can not read any picture, so by using alt tag SE understands which picture you are using. This helps the blind people. With this you can place your site in the image search of google. From here also you can get good number of visitors.

I welcome you to read the next episode. Take care.

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How to Create a SEO-Friendly URL Structure for a Site Part 9

SEO Friendly URL Structure

Domain name is very important for SEO. It will be the best if you can manage exact match domain. That means if your keyword and domain name is same, then in the search result you will get more preferences.

The important links of your pages should be seo friendly. Observe the two url below:

www.techotunes.com/category-page-keyword
www.techotunes.com/p?452

The first url is seo friendly. By seeing the first we can understand the type of information included here.

But in the second link, you can not understand what information is there.

Nowadays the rules of using keyword have changed. Later on we will discuss about it. Nowadays google do not prioritize exact match domain as before. If your domain does not match exactly, still there is no problem. But having exact match is the best. If your site contains important information, there is reasonable visitor and lower bounce rate, and if you do seo in the right way, then you will be able to bring your site at the first page. However if there are more competitors, then it might take some time. When you search keyword in the google did you notice the search results? If not then look at the picture below. Look at the marked parts. Search engine highlights the search terms.

There are some fundamental rules of SEO, which can never be changed. So if you follow those rules, you will indeed succeed. For this you can read from google Seo starter guide. You might know that there are three types of seo: White Hat SEO, Gray Hat SEO, and Black Hat SEO. Among these, White hat seo likes search engine. Gray hat seo technique is a combination of both white and Black hat technique, which SE does not like currently. Black hat technique breaks the trust of SE. when SE understands it, it penalizes that website. If you want to keep your site in good condition, then you must avoid Black hat seo.

That is all for today. Next we will discuss about HTML of on page seo. For seo, you do not need to know HTML. But if you know, you will get some extra benefits. Even if you do not know, you will understand by seeing the tags here. 

I welcome you to read the next episode, take care.

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How To Develop A Website Search Engine Optimization Based Part 8

(Creating Website Navigation through Keyword)

Creating category and sub category of website

In order to select the category of your website, you have to perform keyword research. Other categories you can select from beforehand. There is no hard and fast rule that whether you will select category and do keyword research or do keyword research and then select category. Through keyword research we can get idea about different new categories, which we might not even think about.

In the picture you can see that some categories and subcategories are carefully selected. When doing keyword research we find that there is a good market for Kindle Accessories. That is why we have created a category and some sub categories under this. 

Now let us see how we can use this list in our website. Look at the picture carefully.

Let us see in the two pictures we used some category word, top navigation and sidebar. Through this we have created our navigation. Uses can easily access these pages and home page will be given importance in the search engine.

Now we want to make our tasks more organized into an Excel sheet. See at the picture and create an excel sheet. To enlarge the picture right click and click on View Image. In the first column enter the main categories and keep some cells empty for keyword entry.

Then create the subcategories. Then create the title of product pages. 

Now we can use our excel file of keyword research. From now on after selecting keyword, enter the keyword and write Allintitle searches. Now we make a space beside Allintitle and write the pages there (this keyword has been written in which page).

Like this do the other keywords

To do this you have to spend a lot of time. But when it is ready, that time you have a list at your hand with which you can know for which page you are using which keyword. Moreover, when you will create a content for a page, that time you can easily focus on your desired keyword.

That means at first creating the list might be time consuming, but when it is done, you have a list with which you can know which keyword to use for which page. Also when you will make content for a page, then you can easily focus on the important keyword.

So this list might be time consuming, but later it will save your time.

If you are doing the work for your client, even then if you submit this report, they will be happy.

I welcome you to read the next episode, take care.

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How to Make a Website SEO Optimized Part 7

How to Make a Website SEO Optimized

Site architecture

When Keyword research will end that time your main task is to identify your Site architecture. This is very important. From your Site architecture, search engine determines which page is important and which is not.

For example, our Home or Front page has links with different pages. When search engine observes that this page has links with other pages, then Search Engine (SE) thinks this page as important.

Internal or Inbound linking:

The link between your website with other pages is called Internal or inbound linking. Internal linking site structure and SEO is important for this. 

Suppose 10 pages are referred from a particular page, and on the other hand 3 pages are referred from a particular page, then SE assumes that the 10 inbound link pages are more important. In our example the web page shown, we can highlight the Product page with internal linking.

Page Depth:
Moreover, if the page requires more clicking to get into, those pages are less important.

Making Quality link:
For this reason the places like Top Navigation, Side Bar and Footer links are very important, since in these places the links you will use, those links can get you into the site with just one click.

In some web pages the content might change but the places remain the same. That is why in these places the important categories and topics should be posted.

Use correct Anchor text. Use the keywords we got from our research. To know more about Anchor text, search in the google.

SE usually gives more importance on the top links of the pages. For example, Top navigation link is more important than Footer links.

When creating links, take into mind whether the link you are creating is related with the page or not. If it is not then linking it with the related pages, otherwise Se might penalize you.

It is the end for today, take care, thanks.

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How to Analyze of Keyword Research Data in Excel Part 6

How to Analyze of Keyword Research Data in Excel

Now we will open the excel file which was created before. Here keywords, searches and allintitle are included. Now to measure keyword competitiveness we have to see, which keyword has a high number of searches and low number of competitor (pages). From here we can get our desired keyword. Now you look at the picture for example, you can see that the search number of ‘eletronic book reading device' keyword which is 880 and the competitors are 147 pages. So you can compete here, since 880 searches are not bad.

Now in 'electronic books device' keyword, against the 480 searches, the allintitle is only 6. Now find the keywords needed and make the excel cell color green or it could be other colors too. Now select these keywords gradually and highlight with green color.

See here there are some keyword which has less searches and more allintitle. We must omit these keywords. We will highlight these keywords with red color. Like the keyword 'electornic books online' have 480 searches and 12,300 participants. To compete for this keyword would be a loss. Usually this kind of thing occurs when Keyword optimize is done without Keyword Research. For this reason Keyword Research is very important, otherwise your hard work will go in vain. So even though Keyword Research is time consuming, do it properly, since it will benefit you.

When all keywords will be highlighted, then we have to sort allintitle column from excel sheet and do it in order of smallest to largest. So we will have more benefits.

Here we have to also consider that if your site is new then you will take one strategy and if it is old then follow another strategy. For this you can look at the graph below:

Usually it is thought that if allintitle is below 1000 it means Non-competitive, 1000-3000 means fairly competitive, 3000-5000 means competitive and above that is highly competitive.

So if your site is popular and aged then you can easily select competitive or highly competitive keyword. However if your site is brand new, then you should select non-competitive keyword. After achieving this target you can go for fairly comopetitive keyword.

if you perform keyword research properly to find a keyword and if you can optimize it properly, then gradually you can get the result. This is the end for today. I welcome you all to read my next post.

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How to Get Data Manually from Google-Keyword Research Part 5

How to Get Data Manually from Google-Keyword Research

If we search kindle reviews phrase from excel sheet from google, then google shows some result at the right hand side. But here the results which the google shows contains only kindle results, review results and two phrase results. From here we can tell that all the pages may not optimize from kindle review phrase.

Now we will search quoted "kindle review" phrase. See the number of results decreased, here it shows 70300 results. So we can tell that the phrase kindle review exact is used somewhere in 70300 websites. So we can tell that all the sites may not optimize from kindle review phrase.

Now we will use advance search term from google.

Now write in google allintitle:"kindle reviews"
Now it shows only 6060 results, which means the websites have the word Title tag kindle reviews. Since the word Title tag kindle reviews, so we can assume that these sites can be optimized for this phrase. This phrase is highly relevant with these sites and we can use it. Now let us see some other things:

If you again search kindle reviews phrase in google and look at the result, at first there is cnet.com which is very famous and is in the web for a long time, which means that here competing is difficult.

First enter the link and see in the site there is no direct kindle reviews word, which means probably there are many Backlink with the kindle reviews phrase. If you do not know the meaning of Backlink, no problem, later we will discuss about it. We can take this phrase.

Now you see in google like big sites as pcworld, so competition is very tough. You can search the google sites and can see the optimize of kindle reviews phrase. Now like this select some keywords and same procedure follow to find out the number of competitors.

Now open the excel sheet and Global monthly searches column changing the heading and search and beside this create a column named Allintitle. Now write kindle reviews phrase in Allintitle column 6060. For other keywords find out the allintitle number, it is time consuming so when choosing highly related keyword and find out allintitle for them. Now for your site you can measure competitiveness of the desired keyword. I hope this will help you to rank properly next time.

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