SEO Friendly URL Structure
Domain name is very important for SEO. It will be the best if you can manage exact
match domain. That means if your keyword and domain name is same, then in the
search result you will get more preferences.
The important links of your pages should be seo friendly. Observe the two url
below:
www.techotunes.com/category-page-keyword
www.techotunes.com/p?452
www.techotunes.com/p?452
The first url is seo friendly. By seeing the first we can understand the type
of information included here.
But in the second link, you can not understand what information is there.
Nowadays the rules of using keyword have changed. Later on we will discuss about
it. Nowadays google do not prioritize exact match domain as before. If your
domain does not match exactly, still there is no problem. But having exact match
is the best. If your site contains important information, there is reasonable
visitor and lower bounce rate, and if you do seo in the right way, then you
will be able to bring your site at the first page. However if there are more
competitors, then it might take some time. When you search keyword in the google
did you notice the search results? If not then look at the picture below. Look
at the marked parts. Search engine highlights the search terms.
There are some fundamental rules of SEO, which can never be changed. So if
you follow those rules, you will indeed succeed. For this you can read from
google Seo starter guide. You might know that there are three types of seo:
White Hat SEO, Gray Hat SEO, and Black Hat SEO. Among these, White hat seo likes
search engine. Gray hat seo technique is a combination of both white and Black hat
technique, which SE does not like currently. Black hat technique breaks the
trust of SE. when SE understands it, it penalizes that website. If you want
to keep your site in good condition, then you must avoid Black hat seo.
That is all for today. Next we will discuss about HTML of on page seo. For
seo, you do not need to know HTML. But if you know, you will get some extra
benefits. Even if you do not know, you will understand by seeing the tags here.
I welcome you to read the next episode, take care.
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