What are Social Media and Social Networking/Marketing? Part-23
Social Media
It is also known as Web2.0. Internet is characterized by social media from the beginning. Nowadays in internet there is many social media. Different kind of social media works in different ways and we can do social marketing by them. Today I will share how we will do it:
What do we mean about social media? It is such a place where people can interact with each other, share opinions. For example we can tell:
- forum
- blog post (which accept comments)
- chat rooms
- web 2.0 communities
Our well known facebook
Introduction to Social Media Marketing or SMM
SMM is such a way, in which you can reach your target audience and for this you have to be an active member of relevant communities and forums and participate in marketing related conversation.
SMM is also known as online networking. You all know that we feel at ease when we do business with the ones we know. Since they like us, and those who like you will do even if you do not tell them:
- Advertise your product
- May buy that product from you
- They will recommend others to buy those
You might have a question in your mind about the relation between SMM and SEO. Usually we think that these are two different characters. Like through SEO what we do is, we want people to find us out, and through SMM we directly go to people.
Some people have strong presence in the social site; they overlook the traditional seo, since they can reach their desired goal through SMM. But this is not a smart way. Since SMM is not a substitute of SEO. From SMM we do not get any link directly, while the links we get from social sites have No Follow attribute. Through SMM we get visitors, but this can not be a substitute of SEO. If you make Link worthy content, then automatically you can get indirect backlink.
- What the others are thinking of you?
- Are they talking positive or negative about you?
- Do you need to think about these matters? It is true that you can not stop people commenting, but you can participate in the discussion and tell something positive about you. For example, there may be more twitter follower for your company. Suppose among them one of them fell into trouble, and he tweet his problem, and from your company if someone solves it, then he gets an instant customer service. He will then share Twitter link of the company to others and tell them that they will get their solutions in here.
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