How to Communicate With Different Bloggers and Create Link Worthy Content? Part 22

How to Communicate With Different Bloggers and Create Link Worthy Content?

We can identify some other specialized directories like the following ones. I hope you know these from before: 

• Article directories
• video directories
• rss feed directories
• podcast directories
• software directories
• infographic directories
• wiki directories etc.

How to communicate with different bloggers?

• Those bloggers who write about your industry
• Try to make professional connection with them
• Do not send any automated email request to them
• Do not send any press release copy to them

Do content promotion properly

• If you can do this then you will get lots of visitors
• You will get more backlinks
• Moreover, your ranking will increase in SE

How to create link worthy content?

• If you consider our example site, then we can make some technical article, where we can describe that how we can download free books apart from Amazon. In this post we will see lots of Screen shots step by step. By this we can create a post.

• Then we will create a video tutorial based on the subject and embed it on our blog. We can also upload it in youtube.

• On the same topic we will make video podcast step by step and submit those in the podcast directories. The aim of making different contents on one topic is that, you can reach a wider range of visitors and we can get backlink and visitors from different places.

• When we will publish different format of the content in the website, we can make a press release based on this in different pressrelease submit direcotory like 24-7pressrelease.com.

• Then we will submit the blog RSS Feed in different RSS blog directories. Some services like these are: Feedage, Feedzilla etc. you7 can look at this site also: http//www.toprankblog.com/rss-blog-directories or you can write “Rss directory” in google and search. You will get many sites.

• If we want we can make abbreviated version of our article and submit it to different article directory. Some sites are: articlebase, goarticles, articlealley, articledashboard etc.

• You can write in different sites as guest blogger. We can post good articles in authority blog sites which are relevant; from here we can get some backlinks.

• Since our site is based on selling amazon related product, so we can use the option of amazon deals of the day, and we can post for it.

• We can write our Free Kindle books tutorial in different languages. First we can focus on a specific language then we can convert it to more 15 to 20 languages. By this we can create new content strategy. Then we can announce the content in English and other foreign languages.

• We can write a post regarding the charging of kindle and how to download books (for other languages) and we can focus some country for these. For this we can give step by step photographs so that people can understand easily. We can share the photos through Flickr, and then tag it with our desired keywords. If possible we can create a community in Flickr.

• Then you can interview a journalist who knows about your product or service. Then you can publish it in blog. You can do a press release for this. Then you can mail the interview to different interested bloggers.

You can do different tasks like these, where you do not need to spend extra money, but time is needed. Your outsourcer may also do these for you. To be an Authority site is time consuming and needs long investment. Select your task according to your site. Later I will discuss some other techniques. You can ask any questions to me. If it is known, obviously I will let you know.

Thanks. Take care.

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How to Create Link Worthy Content For Your Site Part 21

Create Link Worthy Content:

It is very important for the contents of the site to be enriched with information, for which you will get more customers and other sites will want to link with you. You can post according to the customer demand. The following things you can do for link building:

• Create some good contents for your product or service

• Make your website reliable

• Then gradually develop your target market

Types of Content

Different visitors like different sites. So you can keep different contents in your site. For example:

• Articles / blog posts
• Videos / Slide demos
• Podcasts
• Newsletter archives

Different visitors like different sites, like:

• Those who want to buy something; they usually search for the general information and reviews of the product

• Those who already purchased their necessary product- they try to search that information by which they can use the product and how they can maximize their customer satisfaction.

• Parents, teachers, engineers etc try to find out specialized information regarding a subject.

• Think carefully when creating good contents

• Create contents in multiple formats

• Then when you will promote, consider it as a set.

• Analyze different online websites and choose where to place your content.

• Do Press releases.

• Submit your website in different specialized directories to let others know about your content, such as DMOZ

• Then you can communicate with the bloggers, who are already writing in this sector.

In the time of Press Release, some things should be taken into mind, such as:

• You can Press Release when publishing new contents in the site, but content must be unique and helpful.

• Publish your press release in different press release sites. For example: 24-7pressrelease.com, prweb, marketwire etc.

• You must create backlink with your site.

• Link must not be more than two, and then it is better.

Later one time we will surely discuss the ways to write press release.

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How to Manage Backlink and Google Page Ranking? Part 20

Google Page Rank

Today we will discuss about google page rank. Although it is a much backdated topic, and you must know at least something about it. Many people think that PR is used in SE ranking. Others think that it gives a green signal to google regarding a website. All these are partially true.

• With PR google does not make its search result. It has an effect on the google search engine algorithm.
• You can not measure the PR of a website easily, only google can do it. There might be different tools for measuring PR. But these can not do PR measure properly, since only google knows about it.

Let us see the example of PR in the site. For this we will use google toolbar. 

See our home page shows pr 1 show. But inside it is showing pr 0. Since our page is a new page, and we did not create that mush backlink, so pr 1 show normal, and the more you go inside, pr is decreasing, since inside link juice is passed less. If your site shows no pr, still you need not to be worried, since google will surely index your page and you can get even high rank for your page. The following information will help you to understand the google page rank:

• Correct PR might not be shown
• Since it is updated rarely in a year
• Page rank of new sites with less links is not shown in page rank.
• The deeper you go into site, the less will be the PR.
• You can get an idea about the quality of site through PR. But that does not mean that since there is less PR, your site is bad or google will never rank your site.
• Since google update it lately, so we can hope that in future this tool might not be there.

Do not worry about google PR. Do not take it as a goal of your site. Your main aim is to rank the search results in SE. Make your site a Link-Worthy one, that means the content of your site should be rich, add different new service, so that many people will link with your site. 

How to manage backlink?
There are many ways to create backlink, and if you search in google by writing “How to build backlinks”, you can get many ideas to create backlink. See this here you can find some correct, incorrect and other techniques which should not be applied, since later you might fall in trouble with ranking. Do you know why backlink is needed? The main aim of backlink is to bring targeted traffic. Suppose you went to a site to buy books, there you saw the link of a site which not only sells books, but home appliances also, and when visiting the site, you might find something you need. Before the existence of SE, webmasters used link exchange to get these visitors. But google is the first SE which introduced link popularity with everybody. 

From then on webmasters started to compete for backlink. Usually for good sites, backlink is necessary. But many people do not follow this rule. Usually they create backlink for any kind of sites and exchange link and to do it is very bad decision. Do not send request to create backlink automatically.

When finding backlink becomes difficult, webmasters started to buy links. But SE never likes paid links.

• Paid links can not be considered as vote. Since by this you can not understand whether your site is link worthy or not. By spending you can get links from anybody.
• So if Se understands that it is a Paid link, then it will penalize you.
• That is why SE wants these links to be marked as sponsored links.
• Also these types of bad links can be classified as “nofollow” attribute.
• Avoid any kind of Tricks link building
• Those websites which accept any kind of link that is submitted avoid those sites.
• Do not take help from any link farm. Because to increase link popularity, they approve any sites.
• Some people might create some sites and create cross link. This is not good. But if the subject of your site has similarity, then you can cross link.

Take care. Thanks to everyone.

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Why is link popularity important? Part 19

Why is link popularity important?

10) Try collecting different backlinks, such as:

• social bookmarking
• social networking
• rss
• article directory
• forum
• press release
• video
• web 2.0 profiles
• directory submitter
• podcast etc.

11) Be a true source, that means make the contents of your site good, so that others will create link with your site. It is one way very easy and also difficult task.

12) Make sure all your backlinks should not come from comments, then SE will understand that this is your trick to get the backlinks. Most of the comments should be No follow. 

13) Try collecting authority backlink, which is given more preference by SE. a site with 7 to 8 pages backlink is more valuable than a page with 100 backlinks. There are other ways to measure a natural backlink. I hope I could give you some idea on how to create natural backlink. The rest you can surely understand. The best way is to ask yourself whether the backlink you have created is natural or not, you can easily get the answer, there might be mistakes though.

There are many ways of link build up. We will discuss about it later. Nowadays the old process may not work. So be careful when you do Linkbuild up.

Link Popularity
Link popularity indicates the number of backlinks present in your site. Like the authorities of backlinks. There are more elements in here, such as:

• The quality of backlink page
• The things used as anchor text
• Age of Link (This is not so important now, but still functional)
• The most important is the relevance of the page where you created backlink and your site. For example, for kindle site you created the subject might be real estate, so be careful to match with the subject.

Also there are endless more factors (which might be still unknown)

Why is link popularity important?

You usually know that all the tasks of on page seo in the website is done by the webmaster. So he can give fake information in his site if he wants, with which he can get a rank in the SE. So SE gives importance on link popularity. People try to link with those sites which are dependable and useful. So traditionally it is believed that, the more the backlinks in a site, the more the credibility. SE considers each backlink as a vote. But people try to deceive SE by creating backlink in many ways. For example, we should backlink with trusted and informative sites, but we backlink with any sites, so that when we backlink others will backlink us also. Although SE knows about it, it is still a ranking factor, because it is a proven subject through which SE ensures the relevancy and credibility of a site.

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How to Build Natural Off Page SEO Link Building Free? Part 18

How to Build Natural Off Page SEO Link Building Free?

We have already learnt about on page seo. I hope you have understood about it. Today we will know about off page seo. 

Off Page SEO
I hope you remember the definition of off page seo, what the others are telling about your website is off page seo.

When you think that the work of your on page seo is finished, you can not rest then, you have to do the work of off page seo. The main work of off page seo is to create backlink. It depends on how much creativity you can use to create backlink. 

N.B: off page seo is not like before. That means within one night you create 500 links and go top at the google rank, it is not like this. Google is very smart, so you have to create backlink, but that seems to be natural link building. Other things should be remembered like link popularity, page authority etc.

If you can build your links in a natural way, then you will be benefited, otherwise your dream of going to top rank will fade away. 

How to build natural link?

Now I will give you some idea about natural link build. I hope if you can follow it then you can invent more new ideas.

1) Think that somebody has built 1000 links. So what is happening? It is very easy, he might have bought the links from somebody or he might have employed 200 people to create 5 links from each, or something like this. That means nobody has liked his content and gave him backlink, he got it for money, which is not natural. This is done artificially, so when google sees that suddenly somebody has created a lot of backlinks, it does not take it in a good way. Any time google might penalize you. Here the phrase old is gold is applicable. Say if Wikipedia creates 5000 backlinks in a day, still google will not say anything, since it is an informative and old site. But your new site might be penalized if even 100 backlinks are created in a day. So be careful, ask yourself, how many backlinks you can create in a day? Only create those, do not do extra.

2) Also if your site is new, and you decide to create 10 backlinks in a day, then there will be natural flow. It may be natural, but remember what backlink is, it is getting links from others. What I want to tell is that, if your site has 5 unique visitor, and if you create double the backlinks, still it means that it is not natural flow. Either you are doing this, or others are doing it for you. So what will you do? It is beat if you create 1/3 of the backlinks according to your visitors. Suppose if you have 50 visitors, then daily you can create 15 to 20 backlinks. I hope you are getting clear about this. I might not be able to define all the terms properly due to lack of time, so if you do not understand something, you may search in the google. I hope you will get the terms in the first page. For example I used the term unique visitor here, but I did not explain it. 

3) Also see that the site given in example, the main keyword is My Kindle reviews. So if you think that in all your links the anchor text will be My Kindle reviews, then you are creating a big mistake. Since in a site all the backlinks can not be same, and google will easily catch you for keyword stuffing. So when using anchors text, remember to keep some variation. Say like 30% exact keyword, 20% broad match, 20% LSI keyword (electronic reading device, related with kindle, in a different way, google with lsi keywords finder), 30% general keyword (click here, check out this etc). If you divide anchor text in your site like this, then it will be considered as natural. Try to use more Long tail keyword.

4) To tag your article, do not use more than 3 keywords.

5) Make a balance between Dofollow and Nofollow backlink in your site. See that Nofollow backlink should not be greater. 

6) Take backlinks from all top level domain like .com, .net, .org, .edu etc. if you have all types of backlinks, then it looks natural. 

7) Create new links everyday. If you create 100 links in one day and then create no links in a week, then google takes it as a suspicious activity.

8) Increase the activity of your social site

9) Create different type of contents, like: audio, video, power point presentation, PDF etc, and publish those in different websites. From there you can get both backlinks and visitors. Some sites like this can be: youtube.com, vimeo.com, slideshare.net, odiogo.com etc.

To be continued…

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Basic Internal Search Engine Optimization at a Glance Part 17

Basic Internal Search Engine Optimization at a Glance

It was already told before that there are 2 types of SEO, Internal and External optimization. Do you think this is new? Actually this is the synonym of On page seo and Off page seo. We already discussed about On page seo. So I thought of having a recap of it, to make you understand properly. Another reason for this is that google emphasizes more on On page optimization. At one time, achieving thousands of Backlink ensured the ranking, but now it is not possible. Google is very smart now, and for this you need to be over smart, but you should be fair. You are dead if you go for Black hat seo.

Internal Optimization is actually the link between the pages in your website, keyword density, whether the pages are error free, whether any pages are in broken condition, etc. many times we see that the increasing and decreasing of ordinary pages Linking structure or keyword density ensures the position of your site from the 2nd page to 1st page in google.

What is Backlink?

Suppose you have two sites, and their names are A and B respectively. Site A has a link in which when you click, can take you to site B. so site B has a backlink and this backlink was given by site B to A.

In backlink there might be tags like NoFollow or Dofollow. Usually we see that if you give backlink to a site, then when SE will crawl through your site, then it will crowl that link also, and if your page has some page rank, then according to the ratio, the backlink will also get some page rank. Now think that you do not want to backlink anybody, but somebody put a comment on your site with a link, this will be considered as backlink also. If you do not want page rank or link juice to backlink other pages, then give the links NoFollow. This is usually used in different blog sites in the comments section of viewers, which prevents spammers or undesired visitors to increase their page rank. This discorsges the spammers to make undesired comments. However, in those places where there is already security against spammers, there nofollow should not be used, since viewers will be interested to leave comments and keep contact with the site. In many times if google sees that you have given dofollow to a low quality website, and then google might penalize you.

Page Rank
This is a measure for google to select the quality of website. This depends upon different factors. However, page rank and SE rank is different. With low page rank, you can still be a topper in SE rank. This is not so important now. You can get loads of information regarding this if you search in google.

So before starting your work, please check the list. Whether you used the tags properly or whether the contents are given properly inside? If you have given, then ok, or else give properly.

• 1% to 5% keyword density
• title
• meta description
• strong
• em
• h1
• h2
• alt
• domain/file name
• create sitemap like: Image sitemap, Video sitemap, text sitemap etc
• Reduce site loading time
• Use Breadcrumbs

Interlinking
This consists of those links which are used to go from one page to another in a website.
Google takes decision based on anchor text about what type of page is the navigated page.
Anchor text should be written like this: anchor text

The more the internal links in a page, the more it is important for google

If the linking pattern of your page is like this, then see that most links are in Index page. Then is the A, B and other pages. If you want to give importance to any other pages, then what you can do is you can create an internal link from one page to another. 

For this when google bot will review your site, and if it sees that one of the page is linked with other pages, then google bot will think that this page must be important since it is linked with other pages. See the similarity between SEO and reality. Say two people are contesting, so who will win? The person getting the most votes will win. In case of website also those with more links are stronger.

Moreover you have to keep in mind the following:

• Make sure that the links in every pages works, or are not broken.

• Every image must be shown properly

• If there is error in your website, then both SE and visitors will be frustrated. Ask yourself how would you feel if you see error in a link?

• Work carefully; otherwise you might be in trouble

• You can check your page from here: http://validator.w3.org/checklink

• Always give correct information to both SE and visitors

• Link with the High authority sites. Sometimes you might think from home page you should not give Do follow link to other sites.

• But the main thing is, if the site is actually relevant and useful then you can surely give backlink.

• If you are correct then you do not have to fear about losing your page rank.

I do not remember anything else about on page seo. If I remember, then I will add in this post later. If you have any queries then let me know through comments, I will update in the post.

Thanks everybody, I welcome you all to read my next post.

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Keyword Research and Processing Part 16

Keyword Research and Processing

Do you remember that we created an excel sheet, where we kept the keywords? Open that excel sheet. Now we will re write a page from our example. Look at the picture below, there were some keywords

We will copy these keywords and paste these in a word file, like the picture below:

See there is number of searches, all in title, everything is written, and we will use the important keywords.

Look at the picture above, we arranged the keywords according to their weight and then we will re write the article. Insert the keywords in those places where it will look better when inserting the article.

Now see how the article looks like in the website, remember always:

• Visitor is above all
• Content is king
• So write king content for your visitor.
• Then insert keyword properly in the article, making it friendly to ser\arch engine

Next I will give an Overview on “On page seo”. Thank you.

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