HEADER Tag (h1, h2, …..)
- Use the important header in keyword
- Use keyword in header in such a way that is relevant
- You can get an idea of post through heading use other tags instead of h tag only. For example: strong, bold etc.
Although there is no proof that SE gives importance on <Hx> tags. However
from time to time, SE specialist thinks that this tag is important.
Let us see this tag in the source code looks like
when you will write an article, you do not need to think about which tag to use, h1, h2 or bold. When writing format your writing according to your readers.
Anchor Texts
- This is very important since by this both visitor and SE can understand which page to click
- SE gives it more weight
Anchor text is the Clickable part of a link. Many people use anchor text as
Click here, Click, and Check out etc. which should not be used, since from here
both visitor and SE can not understand regarding the click. So keyword should
be used. Also if you only use keyword, then SE will think it as keyword stuffing
and penalize you. So there should be natural flow in anchor text. That is, there
might be keyword in some links, some links can have click here, while other
anchor can have broad match or long tail keyword. This kind of mixing will increase
your credibility to SE.
Let us see how the anchor text source code looks like:
Now let us see how this link shows in the main website
Look at below there are many anchor text like this. In the main website we can
only see anchor text. Main link can not be seen. So try to give important keywords
of your site anchor text.
Image ALT attributes
- Every picture must have Alt tag
- Alt tag can be used as anchor text
- Most of the time we use picture in anchor to make it beautiful. So in link you should use Alt tag.
Now let us go to page source. By pressing Ctrl+F and bring find box and enter
alt as search term.
See here kindle case is written as alt text. But if we highlight the mouse on
the picture, it shows my kindle case show.
What is the reason for this? The reason is that, the picture title has been
given as my kindle case, but kindle case is given as alt text. Search engine
does not do title index, SE only gives importance on alt text, especially if
the picture is clickable, then alt text is given more importance.
Stay well. This is the end until now. These are the main html tags. Next we
will see how to create effective Title tag. Let me know your views. These are
for you. More response is needed.
Let us see the Source code of the site for example:
Look at the picture below, here page title is used in tag and since the tag
is upwards, the importance is more. Here the main keyword is used.
Also see at the middle of the title tag we write, title show is shown in the
browser. In the time of search it is also up. To every SE the tag has weight.
Now let us see how the SE shows the result. Here the SE shows every line as
a link and also highlights. Select title tag carefully.
Meta description tags
- This tags words have se index and se bolds the keyword results
- The keyword phrase used here can be used as marketing your site
Now let us see the Source codes like before.
See in Meta Description, the following words are written:
Meta Description: My Kindle Reviews was created to help you determine if a
Kindle electronic reading device is for you, by providing my reviews on all
things Kindle: Books, Kindle Accessories and more.
Now let us search the google to find Meta description. The picture below shows
the Meta description in google.
But there is no guarantee that google will work in the same way always. Sometimes
google will use Hx tags, body, strong tags to extract text when showing result.
But if you write Meta Description nicely and keep keyword inside it, then from
here google will show Meta Description. In Meta Description there should be
action grabbing.
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